But once they’re in Spotify’s app, they may decide to stay, the thinking goes.īlend was announced in June alongside a new in-app experience called Only You, which focuses on your favorite music and how you listen - sort of like a mid-year version of Spotify’s popular annual retrospective, Spotify Wrapped.

Because free users are able to create or join a Blend, the feature can serve as a way to entice someone to join Spotify for the first time - even if they currently don’t pay for music, or if they subscribe to a rival service. The feature isn’t only meant to serve as a fun addition to Spotify. The idea is, of course, that if a user wants access to these unique features, they will have to sign up and listen on Spotify to do so.Spotify says during tests of Blend, Olivia Rodrigo took the top spot for the most-streamed artist on Blend playlists, followed by others like Doja Cat, Taylor Swift, The Weeknd and Lil Nas X. This indicates that the company is trying to replicate that success and build buzz with another data visualization offering. During the ‘Wrapped' season last year, when Spotify gave users a year-in-review look at their listening data, its stock jumped 16 percent and the app rose rapidly in the App Store rankings. The Verge reported that none of these features is revolutionary, however, people seemingly love seeing visualized data on their listening habits. The ‘Audio Birth Chart' and ‘Dream Dinner Party' will update daily, while the other data visualization aspects of the feature, like ‘Your Artist Pairs', are based on a limited set of time and will not update regularly.

It will also include a new feature a ‘Moon artist' option which is the artist they listen to that shows off their emotional side and their ‘Rising artist,' which is one they have recently found. Get your #OnlyYou listening story now ✨ ✨ /X7KnX45lnmĪs per the Verge, among the new experience highlights is ‘Your Dream Dinner Party,' which lets users pick three artists they would invite to a dinner party with Spotify making a mix for each artist.Īnother is ‘Your Artist Pairs,' which highlights unique pairings that show off a listener's musical range, as well as ‘Your Audio Birth Chart,' which gives users their ‘Sun artist,' or the person they listened to the most over the past six months.

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